Exciting to see DOIs and citations for related software and data in this recently released paper by Alex Whan (CSIRO) et al in "Plant Methods". Scroll down the reference list to entries 32 & 33 to see data citation in action.
http://www.plantmethods.com/content/10/1/23
Interesting that the publisher has chosen an alternative to the citation format recommended by DataCite, but the presence of a DOI will help with tracking reuse and citation metrics.
Data Citers - A place for the community to post and discuss all things about Data Citation
